Great vintage can last forever, but not without some TLC.
Thanks to our firm "No Barn Left Behind" policy, vintage enters the shop in all kinds of states. Because of this, every piece must go through the same process to ensure it reaches your doorstep in the best condition possible. Read about the lifecycle of our vintage pieces below:
Each piece is handpicked and strategically curated to offer an easy, comfortable way to add to your personal vintage collection, without the hassle of the hunt (because sometimes you just want to browse some cute old clothes from the comfort of your bed).
I source all over the place, from all kinds of stores and sellers. From estate sales, to antique malls & thrift stores, to a random backyard barn in the middle of nowhere, no place is off limits!
About four times a year, I take a dedicated weekend thrift trip throughout the southeast which involves scouring at least 15 different places for some vintage goods (lots of car singing, adrenaline, and oat lattes are required during this time).
I learn a lot about vintage brands, styles, and construction while picking new pieces for the shop. Every old tag has a story, and you'll more than likely be able to read up on whatever cool history is behind your favorite piece in the description (unless it's one of those super rare mysterious gems).
Once it comes back to the shop, it's time for reviving! Every item is inspected by hand for any minor or major flaws and restored if necessary.
Most are invisible, small repairs, but I have a deep love for trying to give even the most beat-up pieces a fresh breath of life, so sometimes you'll see visible mending on my older pieces. It's my favorite part of the revival process, and something I've been eager to learn to do over the last few years.
Visible mending is an older technique that was used back when clothes weren't so easy to come by. It's a beautiful way to repair a piece you thought was at the end of its rope. Something about being able to see the wear and tear that a piece of clothing has endured throughout its life and watching it go from a shredded piece of fabric to a wearable garment makes me appreciate it that much more.
Once items are deemed ready to sell, they are washed thoroughly either by machine or by hand. Special detergents and stain treatments are used to ensure the worn fabrics (especially those 30+ years old) are maintained and come out looking as new as possible.
A lot of the older antique items require an even more delicate cleansing approach, so we take it old school with wash buckets, baking soda, & clotheslines.
Once all clean and dry, they are tagged, priced, and sorted into their respective spots in the inventory room.
In between the sourcing and cleaning days are the "shoot days". This is the final product you see on the website, and one of my favorite parts of the process. These shoots involve a lot of prep work, including curating what pieces will be in the drop, steaming/ironing, lighting and set decoration prep, and the less fun technical side of equipment, photo uploads, and editing.
Finally, the items are listed to the shop so that somebody, somewhere can find their dream vintage piece. The vintage hunt is exciting, but sometimes you want it to be simple, fun, and relaxing, which is why here at Locicero, all of the work is done for you. Every new drop you see added to this collection is an intense labor of love.